BRANDING
United Maverick is a perfect example of how Purple Raindrop extends a brand’s influence and vision. With Philippa Rose-Tite as editor, Ingrid Irsigler as Creative Director and our team of award-winning writers, artists, proofers and layout designers the United Maverick is produced annually for United Aviation Group. A 240 page, hard-cover, luxury book crammed with beautiful, engaging and unique content curated to appeal directly to the client target market.
The Purple Raindrop team of writers produce copy that is engaging and witty. Clever and interesting. Whether it’s a ghost-written article for an international leadership magazine or a printed case-study Purple Raindrop’s print portfolio is broad and illustrative of their diverse skillset and talents.
The United Aviation Group Derby was a wonderful opportunity for the Purple Raindrop team to showcase their branding and production skills. This event, a highlight on the South African showjumping calendar, was livestreamed around the world. Purple Raindrop project managed the involvement of the main sponsor (United Aviation Group) as well as all the branding, entertainment for the event, sales tents and a million other little details that went into this being one of the most successful Derby’s ever held. Branding included tv-commercials, online adverts, website, social media set up and management, billboards for the roads, over 150 branded 3metre high banners, uniforms for all staff over the 5 days, horse blankets and numnahs, programmes (copy, design, layout), jumps, arena branding, etc.
